Rolls Royce to Remain UK Based Due to “Remarkable” Sales
Rolls-Royce has confirmed it will remain based in the UK after achieving the second-highest sales figures in its history. The 113-year-old brand delivered more than 4,000 vehicles to customers last year – six per cent more than in 2015. According to the BMW-owned company, sales grew by 26 per cent in the UK, while the Chinese market rose 23 per cent and sales in Japan were up by 51 per cent.
The USA, however, remained the brand’s largest market, with sales there rising by 10 per cent.
Announcing the results, the Sussex-based company’s CEO, Torsten Müller-Ötvös, said: “This remarkable result emphatically affirms the global appeal of the very finest British luxury goods to the world’s most discerning patrons.
“Rolls-Royce is a true Great British manufacturing success story, one driven by the hard work and ingenuity of the men and women employed at our Centre of Luxury Excellence in Goodwood, West Sussex. We are deeply committed to a long term, sustainable, successful growth strategy and this result, amidst a backdrop of global uncertainty, affirms this approach. 2016 has proven the perfect year to sign off the successful first chapter of the renaissance of Rolls-Royce. Success for Rolls-Royce is success for Great Britain and we reaffirm our commitment to maintaining the Home of Rolls-Royce in the UK.”
Rolls-Royce was not the only British manufacturer celebrating, though, as Jaguar sold almost 150,000 vehicles to set a new record.
Andy Goss, Jaguar Land Rover’s sales operations director, said: “This has been a significant year for Jaguar Land Rover, with updated models being introduced across the range, as well as the completely new Land Rover Discovery Sport and the Jaguar F-Pace. It is particularly pleasing to see the Jaguar brand setting impressive new sales records.”