Nissan Reveal Increasing Consumer Interest in Air Quality
The amount of internet searches regarding air pollution have increased by up to 750 per cent in the last ten years, according to car manufacturer Nissan. With a rise of 750 per cent in the search terms ‘best air purifier’ and ‘air quality index’ in the UK, it shows a growing awareness of air quality by the general public.
A 350 per cent rise in the number of searches for ‘air pollution facts’ was also recorded between 2006 and 2016.
Consumers are evidently more concerned with the quality of the air around them, with many wanting to make an attempt to improve it.
Gareth Dunsmore, head of electric vehicles at Nissan Europe, said: “For so long now, air pollution has been seen as a problem that affects people on the other side of the world. This is a flawed perception because air pollution is impacting people and cities right here in Europe.
“Everyone has a role to play, ourselves included, but by investing in zero emissions technologies and putting a stake in the ground about how we can help people live healthier, smarter, greener lives, we hope it’s a step in the right direction.”
A recent report published by TechSci revealed that the global air purifiers market is to exceed $59 billion (just over £45 billion) by 2021, showing a trend towards consumers wanting to improve the quality of the air around them.
Nissan is already committed to improving air quality, having announced that it saved 50 million kg of carbon emissions through its sale of the all-electric Leaf.