Bentley Open Flagship Showroom in Dubai
British car maker Bentley has opened a flagship showroom in Dubai, offering 75,000 sq. ft of retail development. Called ‘Bentley Emirates’, the site comes after a multi-million pound investment from Al Habtoor Motors – Bentley’s retail partner in the United Arab Emirates.
Bentley Motors in Dubai
The store, which is made up of six floors, features a roof garden, VIP suite and a personal commissioning area. The building’s exterior features 160,000 LED lights, which is capable of displaying a spectrum of colours – and can even project of all Bentley wood veneers.
Stephen Reynolds, regional director, Middle East and Asia Pacific at Bentley Motors, said: “Bentley Emirates gives our customers in the UAE a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”
The reasoning behind the facility is to provide Bentley customers a comfortable environment in which to commission their perfect vehicle. High quality materials used in Bentley cars have also been utilised inside the building, with leather, wood and polished metal.
A ‘Graphic Water Curtain’ is also featured. This is capable of projecting any logo on to a water sculpture – and it can even identify and welcome a regular Bentley customer to the showroom.
Bentley’s full range of cars is on display at the site, with the Continental, Flying Spur, Mulsanne and Bentayga all on show.