Aston Martin Opens New ‘Brand Experience’ Boutique in London
Aston Martin today opened its “brand experience” boutique in the middle of London’s affluent Mayfair district. Located on one of the city’s most in-demand streets, “Aston Martin at No. 8 Dover Street” is a place where the manufacturer’s products, experiences and brand collaborations will be displayed.
Aston Martin’s EVP & Chief Creative Officer, Marek Reichman and his team designed the interior space. He said: “Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin.
“We are surrounded by art, design and beauty and want to feature the ideas that inspire us and share them with a wider audience. No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin.”
Aston Martin intends the new venue to be a place where fans of the brand can discover new trends in art and design and also be inspired by the products that are on display. It is also an expression of the company’s Art of Living by Aston Martin concept – a portfolio of exclusive artisan products and bespoke experiences that capture the spirit of the brand.
One of the many features housed within the location is a Q by Aston Martin specification area, which allows clients to design a one-of-a-kind Aston Martin sports car or AM37 speedboat.
Katia Bassi, VP of AML & Managing Director of AM Brands commented, “No. 8 Dover Street provides the perfect environment for us to showcase the beautifully crafted products and experiences offered through ‘Art of Living by Aston Martin’. No. 8 Dover Street is where the world of Aston Martin comes together, the tangible expression of the path we started three years ago to develop Aston Martin into a globally admired luxury brand.”
The boutique is open from 10am to 6pm on weekdays, and 11am to 5pm on weekends.